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Skilled Nursing Facility (SNF) Incentive Program

Your facility will have an opportunity to earn up to a 6% increase to your Base Rate (SNF Per Diem and Vent Per Diem Base Rates, as applicable) if you meet all the criteria included in the measures.

2025 SNF Incentive Program

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Program requirements
Incentives apply to these products:
  • HMO Blue
  • PPO
  • Medicare Advantage
    (if you are contracted for this product)
We do not offer an incentive for care provided to Indemnity, Medex®' , and Managed Blue for Seniors members, or members receiving care in Transitional Care Units (TCUs).

This year, the performance period will be November 1, 2024 through
May 31, 2025. To participate in the 2025 SNF Incentive Program you must:

  • Be contracted with Blue Cross Blue Shield of Massachusetts as of November 1, 2024.
  • Meet our contract conditions of participation.
  • Facilities must be open and accept patients for the entire measurement period. They must also remain in good standing with the Massachusetts Department of Public Health, including, but not limited to:
    • No Jeopardy and/or Substandard Quality of Care findings.
    • No admission freezes.
    • No denials of payment.
Incentive payment details

We will pay for any incentives you earn during the performance period of November 1, 2024 through May 31, 2025 via an increase to your inpatient per diem rates in the 2026 calendar year. The incentive must be re-earned for each performance period. We will not carry these rates forward into subsequent years.

Measure

Measure description

Eligibility measures: You must pass these measures before we will evaluate your facility for any of the incentive-earning measures.

Provider Central registration

The person responsible for reporting the data must register for Provider Central, bluecrossma.com/provider, by May 1, 2025. We communicate program updates and reminders online, so it’s important to register.

If the person reporting your data doesn’t have access to Provider Central when it’s time to report your performance, we cannot accept your submission.

Ambulance use
Performance period is November 1, 2024, through May 31, 2025

We will audit data from claims submitted with dates of service from November 1, 2024 through May 31, 2025. You must use a participating ground ambulance for 90% of your non-emergent transfers.
If you have fewer than 10 non-emergent transfers, you may have only one instance of a non-Blue Cross Blue Shield of Massachusetts-participating ground ambulance provider.


Measure

Measure description

Incentive measures: You are only eligible to receive payments if you pass the eligibility criteria and submit information for the Transitions of care measure.

Incentive measure

Measure description

Potential incentive

Quality measures (using CMS Nursing Home Compare1)
The time period for the
data is listed below.

Percentage of short-stay residents who newly received an antipsychotic medication

Total of 4.0%
See details below on how we use percentiles to calculate your incentive.

Percentage of short-stay residents who had an outpatient emergency department visit

Percentage of short-stay residents who were re-hospitalized after a nursing home admission

Rate of successful return to home and community from a skilled nursing facility

Percentage of short-stay residents whose medications were reviewed and who received follow-up care when medication issues were identified

Percentage of residents who are at or above an expected ability to move around at discharge

Percentage of infections patients got during their SNF stay that resulted in hospitalization

CMS 5-Star rating program results as of July 31, 2025

CMS 5-Star results as of July 31, 2025

0.5%

Transitions of care
Performance period is
November 1, 2024–
May 31, 2025

Learn more:
PDF icon Transitions of care template  
Word icon Transitions of care template 

Note: All responses must include a detailed description of the components to answer the question. If not, you’ll only receive partial credit.

1.5%

1You can find measure descriptions on the CMS Nursing Home Compare website.

About the measures

Word icon   Transitions of care

To be eligible to earn an incentive, you must pass the eligibility criteria (listed above) and submit data for Transitions of care.

Blue Cross Blue Shield of Massachusetts expects discharge planning to begin at admission. As a best practice and to improve health care outcomes, we ask you to:

  • Contact the outpatient primary care provider (PCP) for the Blue Cross member and to notify them of the SNF admission.
  • Notify the PCP of the discharge home (this includes sending the outpatient PCP a discharge summary that includes medication reconciliation).

CMS quality measures that use publicly reported data
To determine your performance on the total of nine quality and 5-Star measures, we will download data from CMS’ Nursing Home Compare at the end of July 2025. Here’s the methodology we’ll use to determine your quality measure incentive.

Using percentiles as benchmarks
For each quality measure of the Nursing Home Compare data, we identified the Massachusetts 40th and 90th percentiles. Those percentiles will be our benchmarks.

Each benchmark includes a built-in confidence interval. Facilities whose score is below either the 40th or 90th percentile, but still within the confidence interval, are considered to meet the 40th or 90th benchmark. The benchmarks listed below include the confidence interval. We have listed the measures for which a lower percentage means better performance on the measure.

Calculating an incentive based on the benchmarks
Facilities have the potential to earn up to 4.0% for all seven quality measures listed in the table above. If you meet the CMS 5-Star quality measure listed in the table below, it is also worth 0.50%.

This is equivalent to earning Benchmark 3 for all measures.

Measure description

Benchmark 1
(less than the 40th percentile)

Benchmark 2
(equal to or above the 40th percentile, and below the 90th percentile)

Benchmark 3
(equal to the 90th percentile or better)

Percentage of short-stay residents who newly received an antipsychotic medication (the lower the percentage, the better the performance on the measure)

Greater than 1.51%

Earn: 0%

Between 1.51% and 0.29%

Earn: 0.29%

Equal to 0.28% or lower

Earn: 0.57%

Percentage of short-stay residents who had an outpatient emergency department visit (the lower the percentage, the better the performance on the measure)

Greater than 12.11%

Earn: 0%

Between 12.11% and 7.11%

Earn: 0.29%

Equal to 7.10% or lower

Earn: 0.57%

Percentage of short-stay residents who were
re-hospitalized after a nursing home admission (the lower the percentage, the better the performance on the measure)

Greater than 25.88%

Earn: 0%

Between 25.88% and 18.01%

Earn: 0.29%

Equal to 18.00 % or lower

Earn: 0.57%

Rate of successful return to home and community from a SNF

Less than 52.69%

Earn: 0%

Between 52.69% and 64.19%

Earn: 0.29%

Equal to 64.20% or higher

Earn: 0.57%

Percentage of SNF residents whose medications were reviewed and who received follow-up care when medication issues were identified

Less than 97.1%

Earn 0%

Equal to 97.1% or higher

Earn 0.58%

Percentage of residents who are at or above an expected ability to move around at discharge

Less than 37.70%

Earn 0%

Between 37.70% and 59.99%

Earn 0.29%

Equal to 60.00% or higher

Earn 0.57%

Percentage of infections patients got during their SNF stay that resulted in hospitalization

(the lower the percentage, the better the performance on the measure)

Greater than 7.14%

Earn 0%

Between 7.14% and 5.22%

Earn 0.29%

Equal to 5.21% or lower

Earn 0.57%

 

Measure description

Benchmark 1

Benchmark 2

Benchmark 3

CMS 5-Star Results as of July 31, 2025

1-3 Stars
Earn: 0%

4 Stars
Earn: 0.25%

5 Stars
Earn: 0.50%

Reminder on how to find a participating ambulance provider

Please do not use non-participating ambulance providers to transport our members when a participating ground ambulance provider is available.

To find a participating ground ambulance provider, use our website’s Find a Doctor feature. Choose the member’s plan and then type Ambulance in the search window. If you need a list of ambulance providers that service your geographic area, please contact your network representative for ambulance providers (see contact information below).

Here’s a partial list of ambulance companies that do not participate in our contracted ground ambulance provider network, and a partial list of private ambulance companies that participate only in our Indemnity product.

Non-participating providers

Indemnity only providers (These providers may be used for indemnity members only)

  • LifeCare Ambulance
  • MedStar Ambulance companies, including:
    • MedStar Ambulance, Inc.
    • MedStar EMS, Inc.
    • Pioneer Valley EMS, Inc.
    • Gardner Emergency Medical Services
    • Fitchburg Emergency Medical Services
  • National Ambulance, Inc.
  • Patriot Ambulance, Inc.
  • Trinity EMS, Inc.
  • Boston Medical Center
  • Professional Ambulance

 

Resources
  • Finding a mental health provider: If you need to refer your patient to an in-network mental health provider, you may use our Find a Doctor & Estimate Costs tool. Or, if you are having difficulty finding one, our Care Management team can help.
  • Follow up care: We understand that there may be barriers that members face in following up with the care providers upon discharge. We’d like to remind you that our care managers are always available to support our members. Please contact us if you’d like to refer a patient. Visit our Care Management page to learn more.
Questions?

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As always, thank you for the care you provide to our members.